Warning: THIS IS NOT YOUR AVERAGE SURF SHOP!
Surfers, skateboarders, and shopaholics alike have a new place to call home in Spring Lake, NJ.
Focusing on smaller, less mainstream brands like RVCA, Patagonia, Ezekiel, Insight, Nike 6.0, and Chemistry Surfboards, owners of BareWires Surf & Skate, Adam Holloway and Brian Smith, have taken a unique approach to their new store. “We want to thank brands like RVCA, Patagonia, and Ezekiel for taking a chance with us. We got a lot of feedback that this area was over saturated in terms of surf brands. But people like Paul Kane with RVCA and Jimmy Pasch with Patagonia understood our vision and supported us,” says Smith. Those interested in smaller independent labels are in luck as well since the guys have also paid special attention to labels like AMBSN out of San Clemente and Rhythm an Australian surf company based on The Gold Coast.
The Spring Lake shop is the second BareWires location, and it has a distinct vibe compared to the other shop in Long Branch. Holloway and Smith worked really hard to get the store to look the way it does, carefully planning the layout and executing finishing touches. “Creating a shop with a cool atmosphere and core knowledge was important. Just because it’s a surf shop doesn’t mean it shouldn’t look nice,” says Holloway.
“We feel like we have a lot to bring to the community in terms of knowledge and experience. Brian and I grew up here, we surf here and live here. We want BareWires to be a shop that has something for everyone, all skill levels; everyone is welcome,” says Holloway.
To celebrate the grand opening of the shop, BareWires hosted a party and attendees included company representatives, local surfers, and many of Holloway and Smith’s friends. Also in attendance was New Jersey artist, Ronnie Jackson. Jackson’s energetic, colorful artwork – inspired by the ocean, beaches, and wildlife found around the Jersey shore – is featured in the shop.
With breathtaking photos from Eastern Surf Magazine chief photographer, Donald E. Cresitello on display, to a BareWires original surfboard from the 1970s, to fashions the whole family will love, you won’t find a similar shop or experience around.
Stop in soon and check out BareWires Surf & Skate in Spring Lake, NJ!
The Jersey Girl
Related Links and Additional Information:
Address: 219 Morris Avenue, Spring Lake, NJ
BareWires Blog: http://bwbombast.blogspot.com
BareWires on facebook: http://www.facebook.com/BareWiresSurfSkateSpringLake
BareWires in Long Branch: http://www.barewiresurfskate.com